I am Jake Whitten and I’m a technical SEO specialist based in Brisbane - Australia, with a background in web development and analytics. Originally from Devon in the UK, I started to develop and build websites straight out of school from the age of 16. After moving to Manchester, I have been lucky enough to gain vital experience which has allowed me to specialise in Technical SEO.
In 2016 I moved from Manchester down to London, during this time it allowed me to work on some of the biggest brands across the globe. Working with big brands and absolutely loving the challenge of getting results.
At the end of 2017, I made the move to Brisbane, working with Wavemaker (MEC), I am again lucky to be working with some awesome clients and brands.
Growing up in Devon does mean that I am often found in shorts and flip flops, and now enjoying the Australian sunshine.
Outside of SEO, I am often found programming, trying to increase my web development skills. Away from computers, I enjoy playing football, skateboarding and trying to be a drone pilot.
After graduating from University in 2009 I returned home to Braunton in Devon. Job opportunities in this remote coastal town were limited, and I used my time to develop in-depth knowledge of HTML, CSS, PHP and MySQL which cemented my passion for SEO and web building and gave me the skills to hit the ground running when I secured my first job in the industry.
In 2010 I moved to Manchester to take on a role at Leadx, a (what the company does). Although I sat in the marketing team my coding and web development skills were utilised more frequently and this became a large part of my role. Quickly realising that being able to explain technical work simply and succinctly to people without any technical knowledge was a vital (but often missing) skill for technical specialists to progress.
It was this role that led to my first experience with SEO and email marketing. At the time I didn’t realise the impact these two areas of my job would have on my future career decisions but it was down to the experience I was given at Leadx that helped me realise I wanted to specialise.
I then made the jump to specialise exclusively in SEO, but also working in a client facing role which gave me excellent account management skills that have been instrumental in my professional progress since. I learnt the SEO trade like the back of my hand, this was supported by a dynamic, enthusiastic and knowledgeable team that helped me grow and flourish in the role very quickly. I gradually took on increasing responsibility but found internal progress was limited.
Taking a new role allowed as an SEO Executive, allowed me to specialise in my true passion - technical SEO. I worked as part of a team of 5, dedicated entirely to delivery technical excellence. I created strategies, audits and reports to show clients the progress of campaigns, to allow for greater visibility. I thoroughly enjoyed my time in this role where I remained for more than 2 years and rising the ranks within the company
In 2012 I took the plunge and moved to a role at one of the world’s leading agencies. I was allocated clients that spanned some of the biggest budgets and targeting international and although the role was a huge step up I relished the challenge. I worked directly with development teams and wider campaign marketing to support client activity above and below the line.
After two years, I was promoted to the director of the Technical department which has given me the opportunity to spearhead and develop processes and documents that have been rolled out across the wider team. This role has allowed me to integrate wider teams within the agency, knowledge sharing and providing a better understanding of SEO for clients across agency departments to ensure all strategy is fully aligned and compliments each other.
In October 2017, I moved to Brisbane, Australia, working as SEO and CRO Director. I am lucky to be working with the Sydney team and some of the largest clients in the market. This opportunity has allows me to pass on my knowledge to the team as well as develop and build / update processes within the team. Working closely with clients, integrating SEO within media plans, educating clients and internal teams.